From Spain.
Built in California.
Fishing has been part of my life for as long as I can remember. What started on the water in Spain became a new life—and a bigger purpose—in California.
The water always pulled me back.
I grew up in Madrid, but every chance I had, I wanted to be near the water. Fishing taught me patience, curiosity and the value of putting in the work. Those early days shaped the way I still approach everything today.
California showed me what was possible.
After moving to the United States, seeing myself on the cover of a California outdoor fishing publication felt like a signal. It showed me there was room here to build something meaningful—and that I was ready to go after it.
Built face to face.
I didn’t want to build The Fishing Players from behind a screen. I started showing up—meeting anglers, listening to their experiences and putting the products directly into their hands. Every event helped turn an idea into a real community.
Born in Spain. Built to make waves.
Founded in Spain in 1999, Fishus has never followed the current—it creates its own. The brand develops original lure designs shaped by restless experimentation, sharp detail and a genuine obsession with how fish strike. I brought Fishus to the United States because exceptional tackle speaks for itself. In less than a year, the Espetit went from a Spanish original to one of California’s most talked-about topwater lures, proven by real anglers at Pyramid and Castaic.
Family first.
I’m building The Fishing Players alongside my wife, with our daughter at the center of everything. We’re a small family business, but we think long term. I’m grateful for the opportunity to be here, to work hard, and to build a prosperous future for my family doing something I genuinely believe in.
From Spain to California.
Built one cast at a time.
Keep showing up · Keep believing · Keep fishing